Digital marketing has become more important than ever during the ongoing pandemic. Often more cost-effective than conventional marketing strategies, digital marketing involves reaching people on the devices and software they’re using daily.
While content marketing is of paramount importance in digital marketing, there are newer trends you need to closely look at in 2021.
4 Digital Marketing Trends for 2021 You Should Know
Video Marketing68% of marketers say video has a better ROI than Google Ads. Further, video increases organic search traffic on a website by 157%, and adding it to your emails can increase click rates by 300%.
Video marketing can be used to achieve multiple goals like increasing:
Use a mix of videos including explainers, testimonials, social proof, product launches, listicles, promotional or advertising, sales, and polls to drive better digital marketing results. Aligning videos to your broader digital marketing KPIs and measuring results by tracking appropriate metrics are an excellent way to get the most out of your video strategy.
The best part of video marketing is that videos can be used in so many different ways. For example, you can embed videos into your blog posts, email campaigns, or newsletters. Also, you can create a text version of your videos by transcribing them. Furthermore, you can publish the transcription as a standalone article or use it as subtitles to publish the video on social media. Videos can also be cut into smaller pieces for ads.
Hyper-personalizationWell-executed hyper-personalization can deliver8X the ROI on marketing spend and lift sales by 10% or more. Interestingly, Amazon’s product recommendation engine generates over 35% conversion by creating unique, hyper-personalized experiences for each customer.
Hyper-personalization is a powerful tactic where you deliver a higher, more granular level of personalized, targeted, contextual, and relevant content, products, and services to an audience at scale. Taking personalized marketing a step further, it leverages data, AI, automation, and analytics. It’s not only used for digital marketing but also in-person or in-store marketing.
Some of the best benefits of hyper-personalization are:
Data is key to the success of hyper-personalization. It’s critical to almost every element of a hyper-personalization framework: understanding the target audience, identifying their needs and pain points, audience segmentation, campaign analysis, and developing targeted journeys.
If you’re looking to partner with a data provider, make sure to ask them the right questions to find the best one for you. A wrong choice here will waste a significant percentage of your digital marketing budget and resources. Ideally, your questions should revolve around important topics like data coverage and quality, pricing, features, integrations, and customer success. For more details, you can refer to this11-step data purchasing guide.
Social Media and MessagingDigital marketing without a social media strategy is not going to bring the results you need. Social media marketing is a great way to engage with prospects and customers, boost brand awareness, increase conversions, and achieve other branding and marketing goals.98% of marketers say Instagram is the most influential platform for influencer marketing.
Social media marketing is also an intelligent tactic to keep a tab on your competitors and learn how they are using social media to reach their digital marketing targets. Social messaging apps can be a great addition to your digital marketing plan. Did you know, WhatsApp and Facebook Messenger have2 billion and 1.3 billion monthly active users respectively?
Social messaging can work great to:
You can post social media stories to stay top of mind with followers and use the disappearing content to promote products by tapping into your audience’s FOMO. Note that Facebook Stories have 500 million daily viewers. With interactive and shoppable social media posts, you can encourage and make it easier for audiences to buy from you through ads appearing in their feed.
GeofencingGeofencing is an advanced, granular location-based digital marketing strategy. It allows businesses to target customers and potential buyers through ads, push notifications, or text messages when they enter a predefined, virtual boundary around a real-world geographical area. Geofencing uses Wi-Fi data, cellular data, and GPS to make sure geofences are accurate. It’s compatible with 92% of smartphones.
Millennials spend 3.7 hours a day on average on their mobile devices. With high mobile device usage, geofencing provides a unique way to reach out to audiences, keep your brand in front of them, and pique their curiosity or interest at the right time when it matters most. It enables you to nudge a customer to check out your latest offering, event, conference, promo, products, or services when they pass by your store, a competitor’s location, or any other geofence location you’ve set up.
Geofencing can be used to send ads, reminders, or messages to an audience, encouraging them to choose you over your competitor or other businesses when they are at a particular location. It’s an impactful strategy to target local consumers in a specific geographical area. 53% of shoppers visited a retailer after receiving a location-based message.
You can also get notified when potential buyers enter your geofence location, so you can better prepare yourself to market your products to them. Furthermore, you can target them with messages and ads that direct them to your social media or website to grab their attention before they enter your physical store or give them the option to make purchases while on the go.
ConclusionAudiences and their behaviors and interests have become difficult to predict and target. Businesses must stay informed about key digital marketing trends for 2021 like the ones discussed here.
If you want your business to stay ahead of the curve, creating a more robust informed digital marketing strategy should be at the top of your list. And, embracing new digital marketing trends, technologies, and techniques is one of the best ways to move forward.